FAQ

The NOAH products are produced according to the instructions of Regulation 1223/2009, which prohibits the sale of finished products and raw materials used in them, tested on animals (Chap. V Art. 18 “Animal testing”). Therefore, in our website and in our informative materials there are not statements about this subject, as required by EU Regulation no. 355/2013 of the Commission of 10 July 2013 published in the EU Official Journal, in which it is stated that: “The statements are not permitted, when they give the impression, that a product has a specific benefit, if such benefit consists on the simple compliance with the minimum requirements of law. In addition, we want to underline that Pure Brands does not and has never carried out tests on animals (neither on raw materials nor on finished products – L. 713/86 and succ. Mod.). In order to guarantee the quality to the consumer, as much as effectiveness and safety of its products, Pure Brands uses alternative methods to animal testing, by performing in vitro tests or dermatological tests in collaboration with the best Italian universities.

If you are interested in buying NOAH products, you can send an e-mail to export@purebrands.it. We will inform you about the closest shops to you, where you can find our line.

It is possible to consult the ingredients list of each product directly on the page dedicated to it on the website. Under the description, you find the Ingredients list containing the ingredients of the chemical formula. Since in the market you can find various versions (more or less recent) of the same product, some differences are possible between the list of ingredients published on the web site and the one of the product on the shelf.

The NOAH colours guarantee the coverage of white hair from the first application; for better results we recommend the following:
– With less than 50% of white hair, use a shade similar to yours to keep your color;
– With more than 50% of white hair, use a shade with a darker tone to achieve your color.